I follow
Weleda on Twitter, and a little bit ago, they put out a
tweet about infant massage. Of course I had to check it out.
Let me start by saying I love Weleda. They're one of the only commercial companies I follow on Twitter, I like their products, etc etc. I'm very happy to see them promoting infant massage, especially and it's totally within their rights to use it as a vehicle for promoting their own products. Part of me wants to question whether or how many of the products are entirely necessary. I know for the sake of lubrication during massage, oil is indeed necessary, and soap of some sort is needed for bathing, but a separate moisturizer for infant skin? I know there are conditions like baby eczema and such that would warrant it, but in my mind, it seems a little unnecessary for the average infant, especially if it's getting proper and adequate nutrition and hydration. Baby skin is so naturally soft and smooth, and I'm largely of the belief that letting the skin do its job until/unless it needs help is ideal. I suppose it doesn't hurt anything, though, and if you're going to use something, I'd recommend Weleda 10,000 times over petroleum anything, which is what so many people use. (I welcome informative comments on why an average baby would need the extra moisture/drying protection, of course. I'm always up to learn something new.)
I'm a tad let down by the video and download-able "step-by-step" instructions. I'm sure when they say "Infant Massage Therapist" in the beginning, they're just trying to make something sound fancy that doesn't really exist, at least not as far as I've heard or seen. Granted, I haven't been in infant massage circles very long at all and it's really such a small facet of both mainstream massage and mainstream childcare that there's really no regulation at all. No state (again, that I know of) is going to come in and say "You can't teach that, you're not certified!" Notice I say teach, not do. I suppose if someone really wanted to take on the liability of massaging someone else's infant... they could... but it defeats what I think is the best aim of infant massage: parent-child bonding. It's not about the massage, it's about time, and touch, and feeling, seeing, hearing, smelling, even tasting each other. So to call someone an "Infant Massage Therapist" who isn't pretty much just the baby's parent or caretaker, while small, is slightly dishonest, in my opinion. Sometimes I nitpick.
And given that nitpicking, part of me really wants to pick apart the massage "routine" they present. However, I have to remind myself that I often have told parents that while I teach a specific routine and methodology, when it comes down to it, unless you're harming the baby, there is no wrong way to massage your baby. So the routine is very simple, short, and loosely organized, but it encourages parents to touch and massage their children, and I applaud that very heartily.
So! while I could nitpick and be all gripe-y about it... eh! Why bother, beyond the opinions I've already stated? Good on Weleda for having excellent products and promoting parent-baby bonding and care! Moms, Dads, and other family members: touch, cuddle, hug, enjoy, and love your babies.